Nathan Hewett

Nathan Hewett

Marketing Director driving e-commerce growth with data-driven strategy and technology.

Contact Me
LinkedIn Consulting/Podcast
Nathan Hewett Headshot

Professional Summary

As the Marketing Director for Fun.com and HalloweenCostumes.com, I lead with a data-first approach to drive e-commerce growth and brand visibility. My career is built on a foundation of strategic leadership, including managing complex logistics operations at Target. I am passionate about leveraging technology to solve business challenges—from building Python scrapers for competitive analysis to implementing advanced marketing automation—which sets my strategic approach apart.

Core Competencies

Marketing & Strategy

  • SEO/SEM
  • E-commerce Strategy
  • Brand Management
  • Data Analytics & Reporting
  • Content Marketing

Leadership & Operations

  • Team Leadership
  • Project Management
  • Logistics & Supply Chain
  • Budgeting & P&L

Technical Proficiencies

  • Python (for data analysis)
  • SQL
  • Metabase/BI Tools
  • Docker

Professional Journey

Marketing Director Current

  • Key member of the senior leadership team that drove company growth from $90M to nearly triple that in annual revenue.

  • Direct and manage an eight-figure annual marketing budget to maximize growth and profitability.

  • Scaled the Amazon sales channel to over $100M annually, more than doubling revenue and securing our position as a top apparel seller in the US.

  • Spearheaded expansion into new marketplaces like Target+, launching it into a multi-million dollar channel from the ground up.

  • Developed a custom Python web scraper to automate competitive analysis, delivering intelligence that informed pricing strategy.

  • Led the implementation of Power BI and the adoption of generative AI to foster a more efficient, data-driven marketing culture.

Executive Team Leader, Logistics & Operations

  • Led and developed a high-performing team of over 6 direct reports (Team Leaders) and 100+ indirect team members in a $40M+ annual sales environment.

  • Directed all store logistics, including inbound/outbound freight and inventory replenishment, to drive operational excellence and maximize on-floor availability.

  • Held full accountability for guest experience and salesfloor departments, consistently exceeding goals for customer satisfaction and loyalty metrics.

Projects & Ventures

Type A, Unhinged

My marketing consulting and podcast venture, where I explore cutting-edge strategies and share insights for modern marketing leaders.

Visit typeaunhinged.com

Hewserv Tech & Data Blog

A collection of articles and tutorials exploring my passion for self-hosting, automation, and data projects.

Explore My Tech Projects